WhiteKnights Estate Agents is one of Reading’s longest standing and most popular estate agencies, and Supreme has worked with them for many years, supporting their online and marketing activities across a range of marketing channels. .
In such a competitive and challenging market, brand maintenance and appeal is crucial to help WhiteKnights stand out from the crowd and continue to attract new business.
WhiteKnights briefed us to refresh its brand mark, maintaining the general look and feel whilst updating the brand to continue to appeal to customers long into the future.
We reworked the logo with a light touch, tweaking the colour palette and simplifying the the overall form, whilst remaining true to the original branding and maintaining brand awareness as much as possible.
One of the most important and visible assets for an estate agency is its ‘For Sale’ boards. We’ve carefully redesigned these to have more impact, using the new branding whilst paying homage to the legacy styles.
The new branding will ultimately be applied to all WhiteKnights brand assets, including website, shop exteriors and a range of other ongoing printed marketing materials.