The Waitrose energy campaign is an internal programme at the John Lewis Partnership, aimed at Waitrose store managers across the UK. The aim of the campaign is to improve the energy efficiency of Waitrose stores through a number of practical daily improvements in processes and practices.

The materials we helped produce are delivered to store managers as a ‘campaign in a box’ for use in store behind the scenes, and aimed at the store’s staff.

The core of the campaign was series of illustrations depicting Waitrose partners, supporting the message that all Waitrose partners can help play a part in energy efficiency across the store.

We supplied creative campaign concepts, illustrations, straplines, suggestion boxes and posters, as well as a range of other support materials including designs for an energy app for store managers that Waitrose have rolled out, to flag energy consumption issues.