As a long-standing partner of Syska Hennessy Group, Supreme Creative helped to deliver a comprehensive, year-long rebranding initiative to modernise and elevate the firm’s visual identity.
The rebrand focused on redefining the brand’s look and feel to better reflect its forward-thinking, collaborative approach, strengthen its market presence, and position the business for continued growth and success in the decade ahead.
Our initial brief was to refresh the existing Syska Hennessy Group logo – modernising it while preserving a clear visual connection to its heritage. This was an exercise in evolution, not revolution: a considered redesign that honoured the brand’s legacy while aligning it with a more contemporary and progressive identity.
Once the logo was finalised and approved, we turned our focus to developing a cohesive visual language to support and extend the new identity. This comprehensive system was applied across every touchpoint – from office collateral, digital and traditional marketing materials, company website, event branding, advertising, apparel, office interiors, as well as all the day-to-day communication materials required by a busy marketing team.
To complete the project, we wrapped up all elements into a set of online brand guidelines – a clear, practical foundation designed to ensure consistency and integrity as the brand continues to evolve.
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