PFO Branding and Website

PE.fiberoptics engaged Supreme at the beginning of its brand development journey to assist with a proposition development and new branding, as well as a new website, new logo and other marketing support materials.

PFO supplies instruments to test and measure the performance of optical fibers and fiber-optic cables – the backbone of the telecommunications industry.

The initial task was to help develop and agree the new company brand name, to support the company plan to expand into new and emerging markets. This included securing the relevant web addresses, as the new website would take on added importance as PFO grew into global markets.

Working with the senior stakeholders at PFO, we helped to develop key brand assets such as the company proposition, brand mark and brand guidelines.

The next major task was to develop the new website to more clearly explain PFO’s range of solutions, testing standards and measurement types as well as a news areas and information about the company.

Take a look at the new PFO branding and website here.