The NHS ICS Digital Strategy campaign for Herts & West Essex ICS is a series of communication pieces over a range of formats and media, to help explain its ICS (integrated care system) strategy to internal and external stakeholders.

The main vehicle of the NHS ICS Digital Strategy project is a series of animated presentations, that explain the need for an ICS Digital strategy and how it will be implemented, as well as the benefits it will bring to residents of Herts & West Essex.

Supreme developed all of the characters for the animation, to represent specific roles and characteristics relevant to people within the NHS, as well as a cross-section of residents of the region. We then developed storyboards, scripts, voiceovers, animations, music and supporting marketing materials such as brochures and web banners.