National law firm Blake Morgan, a long-standing client of Supreme Creative, commissioned us to refresh and modernise its brand communications, creating a more consistent and contemporary identity to support the firm’s continued growth.
We began with a detailed typographic audit, bringing greater consistency and cohesion across the brand while evolving its core visual elements into a more flexible system that added energy and personality without losing its established identity.
Building on these foundations, we developed a distinctive visual language combining illustrative and abstract imagery, helping support the firm’s broad range of legal services while creating a cohesive look and feel across digital and printed communications.
The refreshed identity was rolled out across presentations, proposals, brochures, websites, animations, digital assets and corporate templates, in both English and Welsh, before being brought together within a comprehensive set of brand guidelines to ensure consistency across every touchpoint.
The result is a modern, flexible and future-focused brand system that strengthens Blake Morgan’s presence in the legal sector while giving its busy marketing team the tools to communicate consistently across every channel.
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