Nike is the latest brand to utilise the amazing three-storey-high 4K, 3D display at Tokyo’s Shinjuku Station using anamorphic technology.
The jaw-dropping display is part of a campaign to celebrate Nike AirMax Day on 26 March.
Shun Hosoi, Nike’s Japanese brand manager, had this to say about the display: “I’m thrilled to announce that we launched first-time-ever 3D OOH campaign to celebrate AirMax Day on 3.26. We are taking over the whole building of Cross Shinjuku from 3.21-3.27!!”
We think it’s an amazing combination of creativity and technology and another good reason to visit Tokyo!
Take a look below: