The final part in the ‘The Supreme guide to good branding’ series looks at brand guidelines and ongoing support.
Brand guideline development
Once we’ve developed and agreed the brand mark or logo, we always advise our clients to develop some concise brand guidelines to help police the consistent use of the new brand and to set down some basic rules and guidance on brand proposition, logo usage, colour palette and typography.
These brand guidelines should be developed and expanded as the brand develops and expands, but it’s crucial to get some basic guidance down on paper from day one so that the brand is applied consistently across all channels and by all stakeholders.
Once the foundations are in place, the task of developing compelling, ongoing brand communications and conversations is easier and quicker because of the work that’s already been done. With messaging, styles, assets and templates all in place, it’s simple to create engaging campaigns and communications and it’s easy to police brand consistency.
We hope this has given you an overview of how we develop branding for our customers here at Supreme. Get in touch if you have a branding project on the near or distant horizon… we’d love to help guide you through the process.