But Is It Art? is something of an institution in Reading and most locals know the independent traders for their range of quirky artwork, amusing gifts and some very saucy greeting cards!  

The shop originally began trading in 1973 when the Butts Shopping Centre first opened its doors, and now currently resides on Queen Victoria Street.

As regular customers to the shop, we were really happy to be asked to help out with some new branding which will assist the launch of the new website that the team at But Is It Art? are working on as we type.

The new logo is a modern take on things like pop art and poster design. Pop into the shop and check it out if you’re passing!

“Thanks so much for all of your hard work. Supreme have taken us from not really having a clue about what we want for our branding to exactly where we want to be with everything.”

Steve Ball, Co-Owner, But Is It Art?