Following Canadian company Genivar’s acquisition of WSP Group, Supreme were engaged by WSP in the USA to help develop messaging and creative to communicate some of the positive outcomes of the acquisition and to make the market aware of the regional rebrand.
The campaign theme ‘Perfectly Balanced’ emphasises how WSP is not only built on solid foundations, but looking to the future and embracing change.
‘Proud of our past and excited about the future’, ‘Individual expertise and collective knowledge’ and ‘Technical Excellence and Human Connections’ were just some of the messages we helped to develop, all supporting the campaign theme of ‘Perfectly Balanced’.
The campaign consisted of an integrated series of email and direct mail sent out over 5 months to existing clients and prospects across the US.
The campaign also recently won Gold in the 2014 Hermes Creative Awards.