‘At Its Best’ is a coffee table book we’ve recently completed for WSP and it’s a project that we are all very proud of.
It been more than a year in the making and is a 200-page, large-format book and as the book title ‘At Its Best’ suggests, it showcases WSP’s most innovative projects from across the globe.
Working closely with WSP Group Communications as well as the regional offices around the world, we handled the design, artwork, print and production as well as the global distribution of the book. Feedback so far has been very positive.
The outer of the book is metallic silver, silk laminated and has a very subtle spot UV that reads ‘Proud of our people. Proud of our projects.’ The design of the book cover is intended to create something that looks industrial and permanent whilst still being beautiful and intriguing.
The book is used as a high-value marketing tool to help accurately reflect the scale and impact of the work WSP undertake on some of the worlds most innovative and prestigious engineering challenges.