Just finished a book by Simon Garfield called ‘Just My Type’. ‘Typeface nerd alert’ I can hear you scream but bear with me.
It’s a brilliant read and one that should resonate with anyone who lives, works, shops and breathes on planet earth!
Why did the Obama campaign rely so heavily on Gotham? Why did the Nazis ban Gothic script? Why did IKEA abandon the brilliantly crafted Futura for a free screen font called Verdana? And I never knew that about Eric Gill! Compelling stuff.
This review describes the book perfectly:
‘Garfield says he’s unable to walk past a sign until he has identified the typeface. Now, neither can we.’
Fontastic! Give it a go!