Orange is ours… sort of!

We came across a brilliant website recently. Visually brilliant but also supporting a brilliant cause.

Unicef and Dulux have teamed up to launch a website that encourages its viewers to buy one of the 16.7 million colours viewable on a smartphone display. For a donation of £1 upwards you can buy any of the colours still available.

In their own words:

Your average computer, smartphone and tablet can display 16.7 million colours? That’s a lot of colours! So we want to name each and every one of these colours for at least £1 to raise money for the children’s charity UNICEF. All the money raised will go directly to help transform children’s lives, why not pick a colour for yourself or do it as a gift for someone you know.

What a great idea! Here’s Sir Roger Moore explaining further.

We’ve already bagged ‘Supreme Creative Orange’ – see if you can spot it – but there are millions left. Click here link if you want to have a look for yourself.