With the 2012 London Olympics fast approaching we thought we’d have a look at some of the poster campaigns from previous events. In years gone by the graphic design surrounding the Olympic promotions has been sometimes groundbreaking, none more so than the posters for the 1972 Munich Olympics by Otl Aicher.
Otl Aicher was a German graphic designer renowned for his structural visual systems and typography. His work famously included the Lufthansa logo, the Braun logo, the Munich Airport branding and surprisingly, the now ubiquitous Olympic stick figures we see used on signage the world over.
But it was his poster work for the 1972 Olympics that Aicher is most famous for. The graphic and typographic style is instantly recognisable and is still copied to this day. His work is even more remarkable when you consider it was all done way before the advent of the computer. He also created the first official Olympic Mascot, a multi-coloured dachshund, affectionately named Waldi.
The posters were finished in metallics and fluorescent inks, commonly used today but a fairly new printing technique in 1972. We think they look great even after all this time.