Blogs have become a fairly common business tool to help supplement your organisations main online strategy. They give you the opportunity to talk about the broader issues surrounding your industry and to develop a two-way dialogue with your markets.
Despite their wide use, we still get a mixed reaction from our clients when encouraging them to get their blog up and running. A common question is ‘What would we blog about?’
The answers to this question are more obvious than you may think; What are you passionate about? What are you expert in? What does your organisation do differently to the competition? Where do you add value or advantage for your customers? What’s your unique view on how your industry is developing? And what type of dialogue do you want to strike up with your audience?
Once you start break it down into simple questions like this, the idea of blogging becomes less daunting and much more appealing, and dare we say it, even exciting!
A good blog can help you develop a database of prospects through subscription, it can help drive traffic into your main website and it gives you another opportunity to get your message out their in a more relaxed and informal way.
Here are six simple tips to help you get your blog up and running:
- Dip your toe in gradually if that makes you more comfortable. Write short and succinct articles for your blog and share them with a group of ‘friendly eyes’ before launching to the wider world. Practice makes perfect so have a few attempts and tweak your blog until you’re confident enough to share it.
- Involve more than one person in supplying the content for the blog. Don’t feel that it’s yet another responsibility that you’ll have to shoulder alone.
- Make it a part of your working week. Set regular time aside to write your blog. Remember with most blog systems there are mobile device apps that allow you to write a quick draft whenever and wherever an idea pops into your head. These can be saved as drafts and polished up and published at a later date.
- Keep your eyes and ears open. Always be on the lookout for relevant and interesting subject matter for your blog. You’ll be surprised where inspiration comes from!
- Don’t fear criticism. Not everyone will agree with your blog articles and this is a good thing. If no one reacts with a degree of passion or criticism to your blogs occasionally, you’re possibly not saying anything compelling or challenging. Be brave!
- Manage your feedback. Make sure you moderate any comments or feedback to your blog. Never allow unmoderated comments into your feedback string.
If you follow these tips you’ll be a confident blogger before you know it. We’ve watched some of our clients go from ‘blogophobics’ to enthusiastic oracles in no time at all so don’t be afraid to get yours up and running and remember we’re here to help guide you through the process.
If you want an informal discussion about setting up a blog, speak to Paul McArdle by calling Supreme or by emailing us here. Alternatively leave some feedback in the comments box below and we’ll respond.